![]() You can't measure its effectiveness with surveys or annual reports, but by gauging the immediate reaction of your audience. Raymond learned that fun was a powerful tool. His Phanatic antics provided entertainment to the masses without the participants realizing they were being sold a product. But valuable marketing lessons were gained from the experience. "I was smart enough to realize it was a bad idea, but I agreed," Raymond said, reflecting on the position that would require him to don an oversized, furry green costume. But Harold "Tubby" Raymond - one of UD's most beloved football coaches - wanted his son to pursue business. As an undergrad at the University of Delaware, he wanted to follow in his father's footsteps. Raymond's foray into the world of furry avatars was not a straight shot. “We’re not conditioned to have fun when we’re working through a struggle.” Raymond would come to learn the full value of his career choice during some of the greatest challenges of his life, including his mother’s cancer diagnosis and death, a divorce, and, last year, his father’s death. You can’t measure its effectiveness with surveys or annual reports, but by gauging the immediate reaction of your audience. “I was smart enough to realize it was a bad idea, but I agreed,” Raymond said, reflecting on the position that would require him to don an oversized, furry green costume. Sports and business merged when the senior Raymond helped arrange an internship for his son: The Philadelphia Phillies were looking for someone to create a mascot. But Harold “Tubby” Raymond – one of UD’s most beloved football coaches – wanted his son to pursue business. ![]() As an undergrad at the University of Delaware, he wanted to follow in his father’s footsteps. Raymond’s foray into the world of furry avatars was not a straight shot. Among his latest achievements: Gritty, the frizzy and wild-eyed mascot for the Philadelphia Flyers. Now, as the founder of Raymond Entertainment, Raymond is helping other professional and college sports teams nationwide create iconic mascots through character development, audience engagement and brand development. His 16-year run as the original Phillie Phanatic changed the world of sports mascots. Dave Raymond has built a career marketing fun.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |